Starbucks Spot: Boards
For this project I chose to make a commercial for a place I know and love. Starbucks is always a treat for me and I look forward to going there whether I need a pick me up or just a place to sit and think for a while. The thing I love most about Starbucks is the routine involved. Firstly, the anticipation of going perks me up. Secondly, I enjoy the fact that every time I walk into a Starbucks I know exactly what I want to drink, where I want to sit, who I want to talk to and what I plan on doing. It’s this consistency that makes a trip to Starbucks such a wonderful experience in my hectic lifestyle. Furthermore, Starbucks (& coffee culture in general) places a premium on atmosphere and homey-ness. I also wanted to communicate that the feeling of the building, the place, the drink, the experience all combine into one in order to communicate what a coffee goer really feels about their coffee shop.
15/09/2012
Tokyo Game Show: Titles
For this project, we were told to select a festival of our choosing and create a main title sequence for it. I chose the Tokyo Game show. TGS is more or less the Asian version of E3 and focuses on Asian-market distribution and promotion of electronic entertainment content. For this project, I wanted to combine retro gaming motifs and an overall feeling of Japanese culture and art style.
15/09/2012
Alchemy Advertisement
We were assigned the task of combining the concept of Alchemy with the aesthetic of an Infographic. I decided to go more with a tongue-and-cheek approach, drawing a lot of influence from the Bioshock Univers. I have attached the final boards as well as concept & reference.
15/09/2012
Nick Jr Ident Boards
Nick Jr Ident Boards
15/09/2012
Q + U
We were asked to create a series of 9-12 boards that showcase the idea of love through the use of Typography. My concept was based around the fact that in the English language, the letter "U" always follows the letter "Q" whenever it is present. I wanted to make a cute concept and present a scapbook showcasing their relationship before their marriage. In part, this concept was influenced by a "Q and U wedding" that we held in Grade School to celebrate their matrimony.
15/09/2012
Naïveté: Hunter Gatherer
For this project we were instructed to create 8-12 boards for animation under the concept of Hunter Gatherer and the guidelines of naïveté. Concept Statement: "Express the naïveté of interpersonal relationships, how one person can be completely in the dark in regards to the other person. Express how an interpersonal relationship only allows for one point of view to be judged, and for decisions to made based soley on that point of view. Express how, especially in early relationships, a person can not understand the innerworkings of the conventional relationship and therefore be taken advantage of or blind to a situation. Create a ‘heart-hunter,’ a character who scavenges for hearts.This character is, however, blind.The character feels the need to collect these hearts even though he does not know why. Parallel to this collection, the character is unaware of the hearts being poisoned.This poison curroupts the hearts and eventually the character himself."
15/09/2012
London Olympics 2012: Promo Boards
For this project we were asked to create a series of boards to promote the London Olympic games in 2012. My concept was to really link the city and the games into one entity. I wanted to showcase London but also the magnificence and history of the games themselves. I came to this visual solution. Almost all of the background images are taken from Google Maps and composited onto.
09/02/2012
History Channel Ident Boards
For this project we were given the task of creating boards for the History Channel under 2 styles that both illustrate the same concept. My concept was the fact that history is a web.
09/02/2012